So I think it was interesting for us, “OK, how do we make this thing and actually make it real and get it out into the world?” You can imagine a can of water called Liquid Death and a skull on it would probably not make it through too many corporate focus groups or beta testing. it’s about trying to create something likely would never be created through the traditional systems in board rooms. Whereas something like that for us could be our entire budget for the year. Because if a big brand makes a $150,000 video and it doesn’t perform through the roof, it’s not the end of the world for them, because that’s such a small small piece of the budget. With your own brand, budgets are much more constrained, so we have to make sure that we’re super smart and efficient with everything we do.
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Liquid Death being something that is kind of my own and in a space that I care a lot about, which is health, part of the job is you’ve got to figure out how to make new brands famous that I’m actually passionate about, like health and water and sustainability. VpChwGOSMjĬan we compare and contrast working with clients like Netflix versus launching Liquid Death? And on the day of the inauguration of Donald Trump, we released a video that was basically just this waving, upside-down flag with this creepy little kid saying “The Pledge of Allegiance.” And there was no House of Cards branding, only the little musical House of Cards intro. I did really like the House of Cards campaign that we did for them … where basically they wanted some press-worthy stunt to announce that the new season of House of Cards was coming out. What was your favorite promo while working with Netflix and why? Pickles, Will Carsola, to help with branding and why he’s pushing for a healthier lifestyle by making water cool and edgy. It was a way for me to combine them all together into one thing,” Cessario told The Hollywood Reporter.īelow, Cessario talks about working with Netflix as a client, recruiting the creator of Adult Swim cartoon Mr. I also grew up playing in punk rock and metal bands and love that culture. “are far and away the most sustainable beverage container by virtually every measure.” Alternatively, you could just buy a reusable water bottle - chances are you probably already have done so - or, I don’t know, just use a glass and figure out some other way to tell everybody how punk you are.'Bird Box Barcelona' Is the Latest Example of Netflix's International Spin-Off Strategy Liquid Death’s website also explains it opted for cans because they The website also features this, uh, fun cartoon where Liquid Death comes to life in the form of a mad ax murderer and runs around chopping people in half! Hardcore! Hydration! At this point, drink a second sip of Liquid Death to rip its soul back down and force it to begin gluing its own body parts back together so that it can crawl inside you and eventually grow into a fully formed Thirst once again.” “Once your Thirst has been murdered, the soul of your Thirst will begin to escape and float towards the ceiling. Which is exactly what happens next by it causing your Thirst’s head to implode and its brain to squirt out of its ears,” the website explains. Once Liquid Death reaches your Thirst’s brain, all of your Thirst’s memories will be replaced with repeating loops of its own head imploding. (There is a 10 percent discount if you subscribe to a regular-order schedule.) “Our proprietary Thirst Murdering™ process begins with Liquid Death forming a rope of veins that will wrap around your Thirst’s head and strangle it. You can order a pack of 12 for $1.83 a can by visiting the website, where you’ll be greeted by a banner reading “MURDER YOUR THIRST” just to make sure you know how hardcore Liquid Death is. Backers include Biz Stone of Twitter and founders of Dollar Shave Club and fancy-luggage start-up Away. He announced on Tuesday, according to Business Insider, that he has raised a new seed round of $1.6 million for his company. Sorry, it appears he doesn’t think this so much as he knows this. Former Netflix creative director Mike Cessario thinks he can capitalize on this with his new product, Liquid Death, water packaged in tallboy cans. Nothing says “Hell yeah, I’m straight edge but hardcore” like knocking back a nice cold water.
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